Leap® Media Investments uses patented technology to develop audiences that can be used for more strategic based targeting. Marketers and Advertisers can plan, buy and distribute highly relevant advertising messages to individuals based on their Emotional Attachment to products. The LEAP® tech Platform – Leveraging Emotional Attachment for Profit – allows marketers to select Brand Enthusiasts, Brand Conquests or Brand Expansion Audiences to target with relevant advertising.
Marketers can both target individuals through our online, social and mobile through DMP/DSP relationships and target highly effective campaigns for Linear TV or Advanced programmatic TV offerings. LMI also creates and scales audiences based on their attachment to Media Networks, Sports/Sports Events (e.g March Madness), Entertainment Events (e.g., The Academy Awards) and likely viewers of specific TV shows and theatrical releases.
Gary has over 25 years of ad agency experience running accounts including American Express, Bell Atlantic (now Verizon), Marriott, Hyatt Resorts and Xerox. While at Turner Broadcasting, Gary built out the international expansion of CNN.com in Europe, Asia and Latin American. Gary was also the lead consultant on the Turner launch team that developed and launched GameTap, one of the first, broadband subscription-based gaming services.
Gary also serves on Wharton’s Future of Advertising global advisory board, is an advisory to Young Audience NY, a foundation that provides arts curriculum to under-resourced schools in NYC and has spoken at numerous industry conferences including the ANA, 4A’s, DP-AA, Digital Hollywood, and OMMA.
He has lead a variety of strategic data assignments and tech infrastructure builds for companies like Macy’s, iDemocracy, Phase1, Redwage, Suze ORman Card, DWIMBS, Blue Ocean, Our Club, SNS, GOPHR, NMM, LEAP, GameTap, Night Vision, Mobile Media Metrics, WTV, Art Cloud, and TXVIA.
Earlier in her career, Amy launched Procter & Gamble's television programming initiatives in Mainland China. She also pioneered Broadway sponsorships creating a new and innovative revenue stream for Broadway, while also bringing a new and valuable platform for advertisers.
Amy runs LEAP’s sales efforts, building audience knowledge and demand among marketers and agencies.